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Finding an Audio Visual Rental Company

Are you in the mood to do some indie filmography? Perhaps you are traveling to a once in a lifetime location and wish to capture moments but do not have the equipment. Perhaps you are traveling somewhere outside of the country and are worried about bringing your professional equipment. Any of these circumstances might find you looking for a place to rent audiovisual equipment.

What You Need

If you are in the mood to do some amateur cinematography but cannot foot the bill to purchase the equipment necessary, then finding and audio visual rental company is a necessity. It is important to first visualize the types of shot you are looking to get and imagine the equipment necessary to obtain them. 

For instance, if you plan on filming a lot of buttery smooth slow motion b-roll then you need a camera that can shoot in 120 frames per second. Likewise, if you are looking for that cinematic style then hopefully you can find a camera which shoots in 24 frames per second. Will there be a ton of action where the camera will be following the subject? 

If so then you most likely will need a gimbal or steady-shot to stabilize your footage. You should construct a flow diagram to ensure you know the materials needed to perform the task at hand.

Where to Look

When it comes to finding and audio visual rental company, one of the first things I look for is a photography company that is willing to rent out equipment. This may seem like a crazy idea since you are looking to do videography, however as far as the equipment goes there is a thin line between the two schools of thought. Nowadays you simply don’t look at the iso range, shutter speed, and how many Megapixels the sensor takes. All photography cameras have specifications regarding video as well. As mentioned before frame rate per second is one example. Does the camera shoot in full HD, 4K, or 8K? Does the camera use contrast autofocus or does it use pixilation points? While some brands of cameras tend to steer towards still photography many of the main brands are directly related to videography. Look at the social media video companies which provide content as a form of entertainment to our generation. Some of the individuals producing content use cheaper mirrorless cameras to produce the extremely nice cinema-quality video. It could be that the equipment necessary to perform your duty is less then you think, so take it upon yourself and do your research on-camera techniques. Guaranteed this will most likely be able to save yourself a few dollars.

What to Pay

I have a general rule when it comes to renting audiovisual equipment. It is as follows: take your largest piece of equipment and figure out the price to purchase it. I would not spend more than 75% of the total cost of to purchase that piece for a week of shooting if I were shooting a 2-week-long project. This variable is dependent upon the total cost projection. In other words, if you only need one camera and nothing else, I would significantly lessen that percentage. In general, it comes down to whether or not you would rather purchase yard equipment, As well as whether or not you can afford the associated cost.

I hope that these tips and tricks of finding a rental company help you succeed. Likewise, hopefully I give you tips to help save you a few bucks along the way.